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This Isn’t Theory. This Is a Business I Actually Built.
Wagging Riders® didn’t start with a franchise, investors, or a pre-built system.
It started with an idea and the ability to apply over a decade of real business experience to make it work. I didn’t start from scratch. I built this faster and smarter by applying what I had already learned from running and scaling a service based business.
Within the first three months, the business was already profitable.
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Within two years, it became a waitlisted, in demand service with repeat clients, structured routes, and a fully operational system behind it.
But what you don’t see from the outside is everything it took to get there and how quickly you can get it wrong without the right systems.
The pricing mistakes.
The trial and error with scheduling.
The learning curve of managing clients, dogs, logistics, and growth all at the same time.
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Every system I now use and teach was built, tested, and refined through real world experience.
You’re not getting general business advice.
You’re getting a real-world blueprint for building a dog adventure business that works because it already has.
Trying to Start a Dog Business Can Feel Overwhelming
You might be:
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Googling how to start a dog bus business and getting 100 different answers
Unsure how to price your services
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Wondering how to actually get clients (and keep them)
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Trying to piece together legal, logistics, scheduling, and structure on your own
Or maybe you’ve already started but things feel messy, inconsistent, or harder than they should be.
I’ll Show You Exactly How to Build This, Step by Step
This isn’t generic coaching.
This is a real-world breakdown of how to build a dog bus adventure business that actually works and from someone who has already done it.
You’ll learn:
• Googling how to start a dog bus business and getting 100 different answers
• Unsure how to price your services
• Wondering how to actually make money doing this and not just stay busy
• Wondering how to actually get clients (and keep them)
• Trying to piece together legal, logistics, scheduling, and structure on your own
Start Where You Are. Build What You Want.
Choose your entry point >> from clarity to full business ownership.
What’s Included:
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The exact stages every business goes through (and where most people get stuck)
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How to clarify your idea so people actually understand—and buy
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What validation really looks like (and what most people get wrong)
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The biggest mistakes that cost new business owners time, money, and momentum
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How to think about pricing, structure, and growth from the beginning
Get clear on your idea, avoid costly mistakes, and understand what actually matters before you start.
Who This Is For:
If you’re in the idea stage—or feeling overwhelmed by where to start—this gives you clarity before you invest time or money in the wrong direction.
The Canine Adventure Method™ Foundations Guide
You’ll Learn:
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The real demands of running a dog bus business (physical, operational, leadership)
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Why most people fail—and how to avoid it before you start
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How route-based businesses actually work (without guesswork)
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The truth about pricing—and why underpricing kills businesses
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How to structure your services, time, and capacity
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What it takes to build trust, authority, and long-term clients
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How to think about scaling, hiring, and expansion
What This Is (and Isn’t):
This is not a step-by-step system.
It’s the foundation that prepares you to build this correctly.
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Who This Is For:
People who are serious about starting a dog bus business—and want to avoid learning everything the hard way.
Understand what it actually takes to build a dog bus business—and decide if you’re ready to do it right.
License the Wagging Riders® Business Model
This is where you stop guessing—and start building with a proven model behind you.
You’re not just getting information.
You’re getting the business.
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What’s Included:
Business Model & Systems
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Proven pricing framework and profit strategy
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Route optimization and service structure
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Upsell opportunities and revenue expansion
Operations & Training
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Full operations manual (daily operations, onboarding, standards, protocols)
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Staff onboarding + training program (virtual or in-person option)
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Customer service expectations and workflows
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Option for Amy to sign off before you begin operating
Branding & Marketing
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Trademark and brand usage rights
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Logo files and brand assets
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Website copy guidance/templates
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Approved messaging to maintain consistency
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Vehicle wrap designs
Technology & Setup
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Scheduling software recommendations
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Proven systems and templates
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Vendor and supply list (vehicles, equipment, insurance)
Legal & Protection
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Licensing agreement
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Trademark usage agreement
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Non-compete agreement
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Employee handbook
Support & Growth
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Monthly and quarterly check-ins
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Direct access to Amy for questions
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Ongoing updates and improvements
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Access to a community of other operators
Territory Protection
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Exclusive territory rights
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Protection against competing licensees in your area
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Who This Is For:
People who don’t want to piece this together alone—and would rather build it right from the start.
Build your own dog bus business using a proven system—with the structure, support, and strategy already built.
What Other Owners Are Saying
“I’ve looked into starting a dog bus before and felt completely overwhelmed but this guide made it click. Amy breaks everything down in a way that actually feels doable, and you can tell it’s coming from real experience, not theory.”
— Alan M., Bus Owner
This isn’t just information, it’s a real roadmap. The way Amy explains systems, setup, and scaling gave me so much clarity on what it actually takes to make this work. I wish I had this when I first started.”
— Sarah G., Dog Business Owner
When you've been there, you know
Amy Oostveen is a multi-location entrepreneur and systems builder who specializes in turning service-based businesses into scalable, repeatable operations. She built her company from the ground up over 11 years, growing it to three locations, 50+ employees, and nearly seven-figure annual revenue—before developing it into a franchise model.
Her strength lies in creating the systems, team structure, and operational frameworks that allow businesses to grow beyond the owner. From hiring and training to route optimization and revenue strategy, she builds businesses that are designed to run, expand, and sustain long-term growth.
Now, she’s applying that same approach to Wagging Riders®, a dog adventure bus business built for scalability from day one, while helping other entrepreneurs shortcut the trial-and-error and build smarter, faster, and more profitably.
